Yah, dats right. This one hits the streets today!
Of course, nothing is getting more hype than Gucci's new tat... if you can't see the triple scooped ice cream cone with lightning bolts and the word "Brrr" across it, check this pic:
Gucci says it's all about reminding his fans how he chooses to live life, cool as ice. As in "I'm so icy, I'll make ya say Brrr"
--OMFG