(Logo courtesy MTV)
"On Monday, an enormous cultural shift took place (or rather, was finally solidified) in a subtle and quiet way. MTV's new logo will no longer feature the words “Music Television” underneath the iconic “M” and its accompanying tag-like “TV.” The logo, created in 1981 by designer Frank Olinsky, is one of the most recognizable the world over, and has become a signifier of the nonconformist attitudes of the teens and young adults who grew up with the network and its myriad music videos — Generation X, as we call them, and to some extent Generation Y."
................
"And this week it was made official, surprising absolutely no one but creating tiny wittle pangs of sadness in the hearts of those who knew it in its glory days (don’t cry for the network: thanks to shows like “Jersey Shore,” it’s enjoying its highest ratings in some time). Some might argue that its long-time format has become irrelevant, that with the Internet becoming the ultimate music source MTV simply has to adjust to the times and move on. This is in part true. But the crux of the matter lies in the cracks of that statement: Thanks to the digitization of our world and the communicative “freedom” created by the Internet, every aspect of popular culture, not just music, has become spread so thin as to be almost totally unreadable. What is music anymore? That Music Televison no longer knows is a scary augury of things to come."
Check out the Quoted Source: Creative Loafing
Posted by: S (steph.gossipgrrrl_)
